Kamal Krishna – Let Building Partnerships Be Your Focus

BIO: Kamal Krishna is the founder and CEO of MOBILISE, Bangalore’s fastest-growing advertising & B2B marketing agency. STORY: Kamal was looking to diversify his business. He partnered with a former colleague who had the talent he was looking for. Unfortunately, he had a negative attitude towards entrepreneurship and never delivered the end of his bargain. Kamal had to cut him out and count his losses. LEARNING: It takes so much more than just talent to succeed. Choose your partners wisely.   “Choose your partners well. Spend time and put in effort when choosing partners, and I assure you, it’s all worth it.”Kamal Krishna  Guest profilehttps://www.linkedin.com/in/ksqr/ (Kamal Krishna) is the founder and CEO of https://mobilise.agency/ (MOBILISE), Bangalore’s fastest-growing advertising & B2B marketing agency. He has worked with significant advertising conglomerates for nearly 15 years before jumping into and starting his own company. Even though he did not invest anything initially, he kicked off MOBILISE with hard work, creativity, and client advances which made it profitable from day one. Worst investment everAbout six years ago, Kamal had just started his advertising business. While the business and prospects appeared good, there remained a fair bit of early apprehension around continuity, scale, capital, etc., you know, things that all entrepreneurs deal with in their initial years. As an advertising agency, Kamal found himself looking at an opportunity to diversify into creative and design services by bringing in a partner along with a then very substantial investment. An old colleague had visited Kamal’s office, and he was pretty excited about the venture. The colleague was keen to come in as an equity partner and bring in data and analytics capability to pair up with Kamal’s creative and design ability. On the face of it, he sounded great. So Kamal signed him up, took his money, but luckily decided to park it and committed to only touch it after a few months. Once they started work