Just the Right Music: With Mac McIntosh - Part 1

“Because a lot of podcasting was audio-only people thought, well, it's like radio, all you need is, you know, a performance license. And that's not true. It's exactly like that, and that we've all learned, you know, in time, it's kind of developed to the point where you have to sync music from a licensing perspective with podcasts the same as you do film or television. So, you know, helping people navigate that, that was one of my big goals.” -- Mac McIntosh   This episode's guest is a music supervisor and film producer based in Dallas, Texas, who's spent over twenty years in the entertainment industry, with additional experience in music clearance, music licensing, film distribution, and more. He's the founder of Musiclerk.com, a music and audio agency that provides music supervision, music clearance, post audio editing, sound design, and music composition for their film, television, podcast, and video clients. He also has experience helping filmmakers and production companies secure distribution for their projects. His name is Mac McIntosh, and in this interview, we'll be taking a deep dive into the world of music and how important it can be to the shape of a project. Mac's perspective will offer a golden opportunity to learn more about the inner workings of this fascinating field, and how it might come into play with your own content creation. As always, if you have any questions for my guest, you’re welcome to reach out through the links in the show notes.  If you have questions for me, just visit http://www.audiobrandingpodcast.com/ (www.audiobrandingpodcast.com) where you’ll find all sorts of ways to get in touch. Plus, subscribing to the newsletter (on the http://www.audiobrandingpodcast.com/ (www.audiobrandingpodcast.com) webpage) will let you know when the new podcasts are available.   The Cadence of Cinema We start the interview with a look at Mac's audio influences while growing up, from the rhythm of He-Man's catchphrases to the cadence of cinematic audio. “The music played a big