Julia Somerdin - Developing Hardware Agrotech Products

Host André Marquet will talk with Julia Somerdin is an entrepreneur and IoT digital supply chain solution executive with over 15+ years experiences in connectivity technology and digital technology solutions in both private and public sectors. Experienced in sales/marketing, tech strategy, and system solution and integration with a data-driven and system thinking approach. She is the CEO & Cofounder of Labby a dairy information and data company with a mission to digitize the dairy farming industry. Labby's mobile optical sensing solutions help dairy farmers around the world get the milk composition and quality info in real-time using our advanced latest mobile spectroscopy technology enhanced by AI. Time Notes [3:11] From China to the US [5:33] MIT Experience [10:10] How Julia met her Co-founder [11:26] The idea behind Labby [15:36] Do you think it is possible to apply this technology to measure the quality of other types of goods? [18:40] Lisbon edition of the Techstars “some of [Labby’s competitors] have shifted out of milk testing because actually it is really hard – not only to be able to do the testing itself, but to present accurate and meaningful results.” [22:40] What are your biggest challenges as a product? Top challenge: Deliver accurate results [25:40] What advice would you give to someone who wants to found a hardware startup? What are the things you wish you had known about it when you started? [27:50] Where they produce the Hardware [29:10] Labby uses advanced mobile spectroscopy to determine milk composition and quality information, like milk fat and protein. I imagine that communicating such a specific product must be a challenge. How can you transform something so technical into readable and relevant data? [32:39] How to measure the ethical, social, and monetary impacts of this technology [33:03] How big is this industry? [35:01] Milk Consumption [37:50] Short Turn Vision - Product Market fit [40:02] New related products The Productized Podcast is produced by Productized - a series o