Juanma Gironella, Guros: Reshaping The Latin American Insurance Industry, Ep 156

<p><span style="font-size: 24pt;">Juanma Gironella, Guros: Reshaping The Latin American Insurance Industry, Ep 156</span></p> <p> </p> <p><span style="font-weight: 400;">The traditional insurance experience in Latin America is an inefficient, non tech process. Most people don’t want to buy it but know they have to. At the same time, customer expectations of instant digital transactions sustained seamlessly across digital channels are increasingly the norm. This is exactly what Juanma Gironella is providing with</span> <a href="https://www.guros.com/"><span style= "font-weight: 400;">Guros</span></a><span style= "font-weight: 400;">, the operating system for insurance in Latin America. </span></p> <p> </p> <p><span style="font-weight: 400;">After working in financial services consulting, Juanma decided to build digital tools to help bring the insurance industry into the digital age. </span></p> <p> </p> <p><span style="font-weight: 400;">In this episode, I sat down with Juanma to discuss how Guros is making inroads into the insurance industry and gaining market share with a digital model that is democratizing access to insurance and bringing new opportunities to innovate, improve customer experience, and ultimately, driving growth.</span></p> <p> </p> <h2><strong>Improving the insurance experience</strong></h2> <p><span style="font-weight: 400;">Juanma contrasts the experience of comparing and purchasing auto insurance in Guros as easy as booking a flight or a hotel online. But the innovation opportunities do not stop there: on top of offering a better buying experience, what sets Guros apart is the fact that they provide value to the customers after purchase with new products, like a wallet that allows users to have multiple insurance products, and an API integration for fintech companies. This integration works like an embedded marketplace, enabling fintech companies to rapidly deploy integration into their app and allowing users to self-serve with a few clicks.</span></p> <p> </p> <p><span style="font-weight: 4