Jordan West – You Must Pay Attention to Cash Flow When Buying a Business

<p>When<a href="https://www.linkedin.com/in/jordan-west-marketer/" rel="noopener noreferrer" target="_blank"> <strong>Jordan West</strong></a> was 23, he decided to buy a Taco Del Mar restaurant. He knew he had made a huge mistake at 2 pm the first day when only three customers had walked in (and two of them were his parents). For five years, he worked hard to grow sales every way he could think of and, in the end, tripled his revenue, which still didn’t seem to matter on the profit side. (He lost a lot of money).</p><p>The one thing that he seemed to be the best at in his restaurant endeavor was marketing and getting people in the door. Fast forward to 2014, when his wonderful wife, Carmen, started a modest baby clothing line and was selling at craft markets. He asked Carmen if he could test running a few ads on Facebook, and the rest is history. He learned every up-and-coming strategy and tactic and helped grow her small start-up into a multi-million-dollar company. And it’s still growing to this day!</p><p>Over the years, he realized what he is good at and what he is not good at. What he’s good at is marketing and helping others scale their businesses, which leads us to now.</p><p>In 2019 Jordan started the podcast “<a href="https://mindfulmarketing.co/secrets-to-scaling" rel="noopener noreferrer" target="_blank">Secrets to Scaling Your e-commerce Brand</a>,” which is now in the top 50 business/marketing podcasts in multiple countries, including Canada and the United States.</p><p>&nbsp;</p><p class="ql-align-center"><strong>“That business idea you have will cost twice as much, and it is going to take four times as much time as you think.”</strong></p><p class="ql-align-center">Jordan West</p><p>&nbsp;</p><h2><strong>Worst investment ever</strong></h2><p>In 2010, Jordan started thinking about going into business. His family was in the milling business, and he wanted to join in, but his family wouldn’t let him. And because he did not want to go to business school, Jordan thought what better thing to do than to