Jonathan Gray, "Dislike-Minded: Media, Audiences, and the Dynamics of Taste" (NYU Press, 2021)

In this episode, our host Sim Gill discusses the book Dislike-Minded: Media, Audiences, and the Dynamics of Taste (2021) by Jonathan Gray. You’ll hear about: A brief history of the book and its connection to global studies of media and communication; The role of media and cultural studies in amplifying the voices of dislikers, and how can scholars in these fields better understand and appreciate the register of dislike; The method of refractive audience analysis as a way to understand how adaptations of media texts affect people's perceptions of the original texts; How paratexts can shape audience perceptions and understanding of a media product; How the gendered norms may hinder women from expressing dislike, and how this relates to larger cultural systems of dislike, including political contexts; Some recent developments that have added to or changed the initial arguments/findings in the book. About the book Dislike-Minded draws from over two-hundred qualitative interviews to probe what the media’s failures, wounds, and sore spots tell us about media culture, taste, identity, representation, meaning, textuality, audiences, and citizenship. The book refuses the simplicity of Pierre Bourdieu’s famous dictum that dislike is (only) snobbery. Instead, Jonathan Gray pushes onward to uncover other explanations for what it ultimately means to dislike specific artifacts of television, film, and other media, and why this dislike matters. You can find the book here by NYU Press. Author: Jonathan Gray is Professor of Media and Cultural Studies in the Department of Communication Arts at the University of Wisconsin-Madison. His work examines how media entertainment and its audiences interact, and examines how and where value and meaning are created. He is now Chief Editor of The International Journal of Cultural Studies, co-editor, with Aswin Punathambekar and Adrienne Shaw, of NYU Press’ Critical Cultural Communication book series, and I was recently nominated as an International Communication Association Fellow. Ho