Jonah Berger on Magic Words

<div class="OutlineElement Ltr SCXW264723387 BCX0"> <p class="Paragraph SCXW264723387 BCX0"><span class= "TextRun SCXW264723387 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="none"><span class= "NormalTextRun SCXW264723387 BCX0">We are delighted to welcome Jonah Berger, Marketing Professor at The Wharton School of The University of Pennsylvania, onto this episode of Social Pros. </span></span></p> </div> <div class="OutlineElement Ltr SCXW264723387 BCX0"> <p class="Paragraph SCXW264723387 BCX0"><span class= "TextRun SCXW264723387 BCX0" lang="EN-GB" xml:lang="EN-GB" data-contrast="auto"><span class= "NormalTextRun SCXW264723387 BCX0">Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</span></span><span class="EOP SCXW264723387 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></p> </div> <div class="OutlineElement Ltr SCXW264723387 BCX0"> <ul> <li class="Paragraph SCXW264723387 BCX0"><a class= "Hyperlink SCXW264723387 BCX0" href="https://sforce.co/2U5DPt4" target="_blank" rel="noreferrer noopener"><span class= "TextRun Underlined SCXW264723387 BCX0" lang="EN-GB" xml:lang= "EN-GB" data-contrast="none"><span class= "NormalTextRun SCXW264723387 BCX0" data-ccp-charstyle= "Hyperlink">Salesforce Marketing Cloud</span></span></a><span class="EOP SCXW264723387 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></li> </ul> </div> <div class="OutlineElement Ltr SCXW264723387 BCX0"> <ul> <li class="Paragraph SCXW264723387 BCX0"><a class= "Hyperlink SCXW264723387 BCX0" href="https://icuc.social/" target= "_blank" rel="noreferrer noopener"><span class= "TextRun Underlined SCXW264723387 BCX0" lang="EN-GB" xml:lang= "EN-GB" data-contrast="none"><span class= "NormalTextRun SCXW264723387 BCX0" data-ccp-charstyle= "Hyperlink">ICUC</span></span></a><span class= "EOP SCXW264723387 BCX0" data-ccp-props= "{"201341983":0,"335559740":259}"> </span></li> </ul> </div> <div class="OutlineElement Ltr SCXW264723387 BCX0"> <p