Jonah Berger on How to Change Anyone's Mind

<p><strong>In this Marketing Over Coffee:</strong><br /> Learn about NY Times Best Selling Author Jonah Berger's New Book The Catalyst!</p> <p><a href= "http://traffic.libsyn.com/marketingovercoffee/MoC627.mp3">Direct Link to File</a></p> <p>Brought to you by our sponsors:<strong id= "docs-internal-guid-69567b36-7fff-5c1b-0477-4bd226c62759"><a href= "https://linkedin.com/MOC">LinkedIn</a></strong> and <a href= "https://www.klaviyo.com/?detail=ewogICJsZWFkU291cmNlIjogIlBhaWQiLAogICJsZWFkU291cmNlRGV0YWlsIjogIlBhaWQgLSBNYXJrZXRpbmcgT3ZlciBDb2ZmZWUgUG9kY2FzdCIKfQ==&utm_campaign=marketingovercoffeepodcast&utm_medium=paid&utm_source=podcast-sponsorship"> <strong>Klaviyo</strong></a></p> <p>The 5 Techniques to change someone's mind</p> <p>Not Pushing, but removing the obstacles to change</p> <p>Reactance and the freedom of choice</p> <p>Changing it up with the case studies</p> <p>The power of the menu</p> <p><strong id= "docs-internal-guid-69567b36-7fff-5c1b-0477-4bd226c2">9:41</strong> <strong id= "docs-internal-guid-69567b36-7fff-5c1b-0477-4bd226c">We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: <a href= "https://linkedin.com/MOC">Click here to get a $100 for your first campaign!</a></strong></p> <p>Reducing the distance</p> <p>Confirmation bias</p> <p>Asking for less</p> <p><strong>17:22</strong> <strong>Email marketing is one of Klaviyo’s core offerings – when you leverage personalization driven by a 360-degree view of the customer, they’re more relevant and improve your relationship. <a href= "https://www.klaviyo.com/?detail=ewogICJsZWFkU291cmNlIjogIlBhaWQiLAogICJsZWFkU291cmNlRGV0YWlsIjogIlBhaWQgLSBNYXJrZXRpbmcgT3ZlciBDb2ZmZWUgUG9kY2FzdCIKfQ==&utm_campaign=marketingovercoffeepodcast&utm_medium=paid&utm_source=podcast-sponsorship">Get a free trial now at Klaviyo.com/coffee</a></strong></p> <p>Eliminating risk is not the same thing as eliminating uncertainty</p> <p>Overcoming switching costs</p> <p>The cost benefit timing gap</p> <p