Jonah Berger on How to Change Anyone's Mind

<p>Jonah Berger is a professor at the Wharton School of the University of Pennsylvania. He's an international bestselling author, a world-renowned expert on word of&nbsp;mouth, social influence, consumer behavior, and how products, ideas, and behaviors can catch on.</p><p>In this episode, Eric and Jonah discuss his book, <a href="https://bookshop.org/a/16850/9781982108601" rel="noopener noreferrer" target="_blank">The Catalyst: How to Change Anyone's Mind.</a></p><p>But wait – there’s more! The episode is not quite over!! We continue the conversation and you can access this exclusive content right in your podcast player feed.&nbsp;<a href="https://oneyoufeed.net/support" rel="noopener noreferrer" target="_blank">Head over to our Patreon page and pledge to donate just $10 a month.&nbsp;</a>It’s that simple and we’ll give you good stuff as a thank you!</p><p>Jonah Berger and I Discuss How to Change Anyone's Mind and …</p><ul><li>His book, <a href="https://bookshop.org/a/16850/9781982108601" rel="noopener noreferrer" target="_blank">The Catalyst: How to Change Anyone's Mind</a></li><li>How people change</li><li>That most decisions that we make are shaped by other people</li><li>The major mistake most of us make when it comes to trying to change behavior in ourselves and others</li><li>How to create change by reducing the barriers and energy required</li><li>Feeling like we should do something vs because we want to do something</li><li>People's zones of acceptance and rejection</li><li>What it means to "highlight a gap" and how it can help us change</li><li>How the costs of change often come due before the benefits of change are experienced</li><li>What factors drive Identification vs Differentiation</li><li><br></li></ul><p>Jonah Berger Links:</p><p><a href="https://jonahberger.com/" rel="noopener noreferrer" target="_blank">Jonah's Website</a></p><p><a href="https://twitter.com/j1berger" rel="noopener noreferrer" target="_blank">Twitter</a></p><p><a href="https://www.instagram.com/j1berger/" rel="noopener noreferre