Jon Schlesinger / Hidden Valley Ranch

<p>Today we welcome Jon Schlesinger, Vice President and General Manager, Hidden Valley Ranch at the Clorox company. Jon talks about taking a storied brand into new categories and new possibilities by listening to culture and even helping to shape it a bit. Jon is one of the smartest marketing minds we’ve ever worked with on a previous client, we always learn a lot from him. You will too.</p><p> </p><p>00:18 - Jon Intro</p><p>02:03 - How do you manage all the specific brands under the Clorox umbrella?</p><p>03:55 - What adjustments were made from Clorox to food?</p><p>06:12 - Story behind Hidden Valley Ranch</p><p>08:10 - How ranch has become so popular</p><p>11:24 - How much has HVR contributed to market change?</p><p>13:23 - How has Covid affected business?</p><p>17:04 - Brand awareness</p><p>17:55 - Where are the dollars focused?</p><p>19:59 - How has the branding evolved?</p><p>21:32 - Iconography</p><p>22:57 - If HVR was a Pinterest board</p><p>23:45 - Where is HVR in the spectrum of purpose brands?</p><p>26:21 - How do you stay relevant in culture?</p><p>29:23 - Traditional marketing</p><p>30:26 - What have you learned from Burt’s Bees?</p><p>34:19 - What’s next for HVR?</p><p>35:11- Is there anything that scares you?</p><p>36:33 - Where can you find HVR?</p><p> </p><p><a href="https://www.hiddenvalley.com">https://www.hiddenvalley.com</a></p><p><a href="https://www.instagram.com/hidden.valley/">https://www.instagram.com/hidden.valley/</a></p><p><a href="https://www.youtube.com/user/hiddenvalleyveggies">https://www.youtube.com/user/hiddenvalleyveggies</a></p><p><a href="https://twitter.com/HVRanch">https://twitter.com/HVRanch</a></p><p><a href="https://www.pinterest.com/hvranch/">https://www.pinterest.com/hvranch/</a></p><p><a href="https://www.facebook.com/hiddenvalley">https://www.facebook.com/hiddenvalley</a></p>