Jomaree Pinkard / Hella Cocktail Co.

<p>What started as a hobby in the founders apartments has turned into a nationwide enterprise with distribution in stores and bars all over the country. After graduating from Wharton Business School, Jomaree Pinkard could have done anything he wanted, listen to him tell the story of how he and his close friends chased their passion and turned it into the powerhouse it has become. </p><p><strong>00:17</strong> - Jomaree Intro</p><p><strong>01:51</strong> - Jomaree’s Journey</p><p><strong>04:36</strong> - How did Hella Cocktail happen?</p><p><strong>05:38</strong> - Funny story about making bitters in the early days</p><p><strong>07:26</strong> - Decision to make bitters for nonalcoholic drinks</p><p><strong>09:16</strong> - What was your first bitter/infusion?</p><p><strong>10:24</strong> - How has Covid affected business?</p><p><strong>13:19</strong> - Bitters and soda - did Covid affect the innovation?</p><p><strong>15:56</strong> - Shelf space fight</p><p><strong>18:56</strong> - Your brand as a black owned business</p><p><strong>22:37</strong> - History and points of view of founders</p><p><strong>26:09</strong> - Rebranding journey</p><p><strong>30:18</strong> - Articulation of the brand</p><p><strong>31:53</strong> - How are you advertising?</p><p><strong>33:49</strong> - Versatility of bitters</p><p><strong>36:43</strong> - The “Included” Organization</p><p><strong>41:30</strong> - Do you use the brand to further social movement</p><p><strong>44:46</strong> - How can people find you?</p><p> </p><p><a href="https://hellacocktail.co">https://hellacocktail.co</a></p><p><a href="https://instagram.com/hellacocktailco?utm_medium=copy_link">https://instagram.com/hellacocktailco?utm_medium=copy_link</a></p><p><a href="https://www.linkedin.com/company/hella-bitter/">https://www.linkedin.com/company/hella-bitter/</a></p><p><a href="https://twitter.com/hellacocktailco?lang=en">https://twitter.com/hellacocktailco?lang=en</a></p>