Joi Mebane - Microblading Business Mogul

<p><span style="font-weight: 400;">In today’s episode, our guest is Joi Mebane, Owner and CEO behind The Look by Joi. She’s one of America’s experts and innovators in microblading. Joi created the 60 second Brow Kit to help those people stuck at home get their brows done professionally. Then she traveled the country to conferences, teaching other men and women how to open successful brow and microblading businesses.   </span></p> <p> </p> <p><span style="font-weight: 400;">[07:32]</span> <strong>why should we listen to you?</strong></p> <p><span style="font-weight: 400;">You should listen to me because my brows are fantastic. Especially if somebody can see if it's brows, hair lashes or whatever, you're going to look at theirs so you're looking at mine and say, "Her brows are awesome. Maybe I should listen to what she has to say."</span></p> <p> </p> <p><span style="font-weight: 400;">[08:29]</span> <strong>what was the journey into beauty?</strong></p> <p><span style="font-weight: 400;">In high school, I was always into makeup. I was on routine. And I used to go to one place to get my eyebrows done. One day my mom and I went to a market and she was going to get her necklace fix or something. I was still waiting in line to get my brows done. So it was like an hour late and mom's like, if you're going to stay here and wait, you're going to have to walk home. </span></p> <p> </p> <p><span style="font-weight: 400;">[09:29] When I got home, my mom says, you can follow it and learn to be your own brand. I started following it, learned how to cut my own brows, and eventually started doing it for my friends. That was my hustle in college- doing people's eyebrows, which is cool because it is a real niche service.</span></p> <p> </p> <p><span style="font-weight: 400;">[10:33] In college, I got an opportunity to open up a makeup counter, which is the counter that I have now on sale. And what I brought to the actual cosmetic sales industry was a company doing eyebrows with selling the products because it's a gateway service.