John Yaworsky: Video Production for Today’s Lawyers

<p><strong>In this episode, Steve Fretzin and John Yaworsky discuss:</strong></p><ul><li>Lessons John has learned from big budget projects and has been able to apply to small budget projects. </li><li>The evolution of video marketing and production.</li><li>Getting more content out of your videos and three tips for the DIY attorney. </li><li>Understanding when to DIY your videos and when to work with a production expert. </li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>Media literacy now includes being able to produce a video. </li><li>Blogs aren’t getting as much attention as they used to, but video and audio are becoming more common and more efficient for many individuals.</li><li>It is better to do three one-minute videos, than one six-minute video.</li><li>An audience will forgive bad lighting and bad camera angles, but they will not forgive bad audio. </li></ul><p> </p><p><i><strong>"For business, it makes sense to get the point across quickly or mention you're going to get the point across quickly. It's better to do three, one-minute videos than one, six-minute video. Keep it short, keep it concise, keep them wanting more."</strong></i><strong> —  John Yaworsky</strong></p><p> </p><p><strong>Connect with John Yaworsky:  </strong></p><p>Website: <a href="http://nimbledigitalmedia.com/">http://nimbledigitalmedia.com/</a>   </p><p>Email: <a href="mailto:john@nimbledigitalmedia.com">john@nimbledigitalmedia.com</a></p><p> </p><p><strong>Connect with Steve Fretzin:</strong></p><p>LinkedIn:<a href="https://www.linkedin.com/in/stevefretzin/"> Steve Fretzin</a></p><p>Twitter:<a href="https://twitter.com/stevefretzin"> @stevefretzin</a></p><p>Facebook:<a href="https://www.facebook.com/salesresults/"> Fretzin, Inc.</a></p><p>Website:<a href="https://fretzin.com/"> Fretzin.com</a></p><p>Email: <a href="mailto:Steve@Fretzin.com">Steve@Fretzin.com</a></p><p>Book:<a href="https://www.amazon.com/Ambitious-Attorney-Doubling-Collection-Published/dp/1791611362/ref=sr_1_3?keywords=steve+fretzin&qid=1559228278&s=