John Warrillow - How To Lay The Groundwork To Sell Your Business

<p><span style="font-weight: 400;">Today we are talking with John Warrillow, who has written three books - </span> <a href= "https://www.amazon.com/Built-Sell-Creating-Business-Without-ebook/dp/B004IYISQW/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr="> <span style="font-weight: 400;">Built To Sell</span></a><span style="font-weight: 400;">,</span> <a href= "https://www.amazon.com/Automatic-Customer-Creating-Subscription-Business-ebook/dp/B00LFYXDNQ/ref=sr_1_1?dchild=1&keywords=The+Automatic+Customer&qid=1611589505&s=digital-text&sr=1-1"> <span style="font-weight: 400;">The Automatic Customer</span></a><span style="font-weight: 400;">, and</span> <a href= "https://www.amazon.com/Art-Selling-Your-Business-Strategies-ebook/dp/B08NTSFMJL/ref=sr_1_1?dchild=1&keywords=The+Art+of+Selling+your+Business&qid=1611589482&s=digital-text&sr=1-1"> <span style="font-weight: 400;">The Art Of Selling Your Business</span></a><span style="font-weight: 400;">.</span> <span style="font-weight: 400;">These books cover the basics of how to design your company so that it can be sold in the future, generating revenue from your business, and how to finally make that exit happen. During our chat today, we talked about how to set up your business, why you want to have recurring payments as opposed to a lifetime offer, and how to build a business to potentially scale and exit if it’s built on the back of an influencer or personal brands. </span></p> <p><span style="font-weight: 400;">We cover a lot of ground in this episode and this is a great conversation for our listeners as a lot of folks are building fan bases, thinking about the marketing side of it, and building traffic to them. This is a great conversation to consider what makes up the value of your business, regardless of whether you are going to sell or not. When you’re done get some more advice about selling and acquiring businesses from our conversations with</span> <a href= "https://evergreenprofits.com/buy-businesses-without-money-carl-allen/"> <span style="font-weight: 400;">Carl