Joey Manfre / Fender

<p>Joey Manfre leads creative for Fender Musical Instruments, one of the coolest and most iconic brands in the world (OK, maybe one of the coolest brands in the history of brands). Joey talks about Fender turning the quarantine into an advantage, working with artists to take the brand into new places, and generally how Fender fits in popular culture.</p><p>00:18 - Joey Intro</p><p>01:30 - How did you get to Fender?</p><p>05:36 - Being mission driven</p><p>08:08 - Fender culture</p><p>11:28 - Intimidation to start working for Fender</p><p>13:08 - Response to "Guitar is Dead”</p><p>18:20 - Influencers</p><p>22:28 - Mission of Fender</p><p>24:24 - How does Fender support artists</p><p>32:51 - Genre stories in marketing communication</p><p>37:33 - Fender Brand ID</p><p>40:49 - New Fender guitar</p><p>42:25 - Imitations</p><p>43:55 - Tone of Voice</p><p>46:06 - What knowledge would you take with you to former self</p><p>47:16 - How can you find Fender</p><p> </p><p><a href="https://www.linkedin.com/in/joey-manfre-10218612/">https://www.linkedin.com/in/joey-manfre-10218612/</a></p><p><a href="https://www.fender.com/en-US/start">https://www.fender.com/en-US/start</a></p><p><a href="https://www.facebook.com/Fender/">https://www.facebook.com/Fender/</a></p><p><a href="https://twitter.com/Fender">https://twitter.com/Fender</a></p><p><a href="https://www.instagram.com/fender/">https://www.instagram.com/fender/</a></p><p><a href="https://www.youtube.com/user/fendermusical">https://www.youtube.com/user/fendermusical</a></p>