Joe Falcão, CFO and Employee #5 at Thrasio

<p>Sponsored by Peter Fasse, Patent Attorney at Fish & Richardson: <a href= "https://www.fr.com/team/j-peter-fasse/">https://www.fr.com/team/j-peter-fasse/</a></p> <p>Joe Falcão is the CFO of Boston-based unicorn Thrasio. Learn the secrets of this uniquely successful startup. Retrace my friend’s exciting journey which started in Kenya and led to Boston via Brazil and other interesting places.</p> <p>Highlights:</p> <ul> <li>Sal Daher Introduces Joe Falcão, CFO & #5 Employee at Boston-based Unicorn Thrasio</li> <li>“Always be open to meet people.”</li> <li>“…we are playing within the Amazon ecosystem by acquiring Amazon third-party sellers.”</li> <li>“…what we are buying is basically a proven customer experience and a proven supply chain that they can use in our platform and build in scale.”</li> <li>“…from that point, onward it becomes very time-consuming or capital onerous for them to grow and scale. And that's a sweet spot where Thrasio can acquire these companies.”</li> <li>“And we want to make sure that they feel pride in what we are growing and helping them out.”</li> <li>“…we've got a unicorn status in the summer.”</li> <li>“…what we want to do is provide awesome products for the customers.”</li> <li>“One other element I will suggest for the founders of companies is to understand their numbers, the flow very well. How the company makes money, the business model.”</li> <li>“…create a strong relationship with investors, because investors can help you.”</li> <li>“Your mom may be more interested in your success, but your investors are second, a very close second.”</li> <li>“…doing the right thing and build up strong trust and relationships. That's the cornerstone of everything I do.”</li> <li>“Vasco da Gama went to India, and that was the startup of 500 years ago.”</li> <li>“…every company I joined, I tried to pick up a corner of the company, which had problems that needed to be fixed.”</li> <li>How Joe Met His Wife Cheryl on a Trip to India</li> </ul>