Joe as an Offboarding Specialist

<div class= "et_pb_module et_pb_text et_pb_text_0 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <p>Joe Macleod is the Founder at andEnd, the world’s first product ending business dedicated to helping companies create the best offboarding experiences (endings) for their customers.</p> <p>They work with hundreds of companies, including giants like Microsoft, Pepsico, Spotify, Intuit, IKEA, and Volvo, to ensure good endings to their customer relationships.</p> <p>All products face a cycle of endings, from breakage to customer burnout to falling behind consumption trends, but the end of the customer experience is often overlooked by many businesses.</p> <p>They’re instead obsessed with their onboarding experience, which they spend a lot of time and money perfecting to attract new customers.</p> <p>What they don’t know is that investing in good customer endings can improve new business models, increase consumer engagement, raise customer satisfaction, broaden business influence and brand perception, pre-empt legislation (such as GDPR, which empowered consumers) and maximize sustainability.</p> <p>Joe is also the author of the Ends.: Why we overlook endings for humans, products, services and digital. And why we shouldn’t, which iFixIt⁠ called the best book about consumer e-waste and Endineering: Designing Consumption Lifecycles That End As Well as They Begin.</p> <p>He has 20+ years experience in product development across digital, physical, and service sectors and previously was the Head of Design at the award-winning studio Ustwo, where he built and led one of the industry’s most respected design teams, with studios in London, New York, Sweden, and Sydney.</p> </div> </div> <div class= "et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <p><strong>Connect with Jon Dwoskin:</strong></p> <p>Twitter: <a href= "https://twitter.com/jdwoskin">@jdwoskin</a><br /> Facebook: <a href= "https://www.facebook.com/jonathan.dwoskin">https: