Joachim Baan and the "New Combination"

<p>My guest this week is <a href="https://joachimbaan.com/"><strong>Joachim Baan</strong></a>.</p><p>He’s the creative director for Atelier Munro, a partner in the legendary denim store Tenue de Nimes, the founder of Another Something, and a designer.</p><p>From the digital experience to the physical experience of your favorite brands, Joachim has been behind the scenes helping create the things we all obsess over.</p><p>Joachim and I discuss building a brand, his design philosophy, why you shouldn’t focus on the data, the collaboration effect with brands, Atelier Munro, and working for passion vs. the paycheck.</p><p>Links -</p><p><a href="https://ateliermunro.com/">Atelier Munro</a></p><p><a href="https://joachimbaan.com/">Joachim Baan</a></p><p><a href="https://anothersomething.org/">Another Something</a></p><p><a href="https://togetherand.substack.com/">Together And - Substack</a></p><p>*</p><p>Sponsored by <a href="https://standardandstrange.com">Standard & Strange</a> – Get the facts on loopwheel 👕 <a href="https://standardandstrange.com/pages/loopwheel-knits">here</a></p>