JinJa Birkenbeuel - CEO of Birk Creative

JinJa Birkenbeuel is an award-winning strategist and creative executive with over 20 years of experience, including enterprise brand strategy and creative development of mid to large size organizations, establishment of visual identity systems and research, development and execution of customer and talent acquisition strategies. She is credited as a collaborating architect of Google’s Digital Coaches Program, Google’s training initiative for underrepresented US-based business owners.<br /><br />The programs she has collaboratively designed for global technology companies have reached:<br />- 10+ international companies have revamped their online platforms<br />- 10+ international companies created new digital and social media strategies<br />- 1000+ businesses<br />- 100+ Black business owners<br />- 100+ LatinX business owners<br />- 100+ influencers and leaders in diverse communities<br />- Created new opportunity for the diverse leaders<br />- Helped 100+ workshop attendees pivot and up skill their offering to be better positioned for jobs<br /><br />Currently JinJa is CEO of Birk Creative, one of the country's premier multichannel brand strategy, digital transformation and visual identity agencies. She is also the founder of The Honest Field Guide(™) podcast, where JinJa hosts discussions dedicated to winning in business with Grammy-Award winners, successful entrepreneurs, sports-team owners, best-selling authors and inductees into the Baseball Hall of Fame.<br /><br />She recently was awarded by Campaign USA the Female Frontier Award for "Transforming Technology" recognizing innovative and impactful women in advertising.<br /><br />Prior to Birk Creative, JinJa was a senior brand strategist and creative at Andersen, Lipman Hearne, Field Museum and other small brand strategy businesses in Chicago.<br /><br />Her specialties include writing, brand development, social media strategy, personal brand and thought leadership training, women's business initiatives, brand transformation, digital transformation, brand