JF43: Letting the Market Dictate the Strategy

<p class="MsoNoSpacing">Today’s Best Ever guest shares a case study of how his company changed their strategy in the middle of a project and came out ahead. Plus, if you’re interested in the hotel business you’ve got to listen to what Jonathan has to say.</p> <p class="MsoNoSpacing">Tweetable quote:</p> <p class="MsoNoSpacing">Expect it to take longer and cost more. Always.</p> <p class="MsoNoSpacing">Jonathan Minkoff’s real estate background:</p> <p class="MsoNoSpacing" style= "margin-left: .5in; text-indent: -.25in; mso-list: l0 level1 lfo1;"> <!-- [if !supportLists]-->-<span style= "font-stretch: normal; font-size: 7pt; font-family: 'Times New Roman';">       </span> <!--[endif]-->Co-Founder and CFO of Ash NYC (ashnyc.com)</p> <p class="MsoNoSpacing" style= "margin-left: .5in; text-indent: -.25in; mso-list: l0 level1 lfo1;"> <!-- [if !supportLists]-->-<span style= "font-stretch: normal; font-size: 7pt; font-family: 'Times New Roman';">       </span> <!--[endif]-->Currently working on projects totaling over $200 MM</p> <p class="MsoNoSpacing" style= "margin-left: .5in; text-indent: -.25in; mso-list: l0 level1 lfo1;"> <!-- [if !supportLists]-->-<span style= "font-stretch: normal; font-size: 7pt; font-family: 'Times New Roman';">       </span> <!--[endif]-->Focused on improving assets by design</p> <p class="MsoNoSpacing"><span style= "font-size: 8.5pt; font-family: Verdana, sans-serif;">Subscribe in<span class="apple-converted-space"> </span></span><a href= "https://itunes.apple.com/us/podcast/best-real-estate-investing/id904025246?mt=2" target="_blank"><span style= "font-size: 8.5pt; font-family: 'Verdana','sans-serif';">iTunes</span></a><span style="font-size: 8.5pt; font-family: Verdana, sans-serif;"> and<span class="apple-converted-space"> </span></span><a href="http://www.stitcher.com/podcast/joe-fairless/best-real-estate-investing-advice-ever?refid=stpr" target="_blank"><span style= "font-size: 8.5pt; font-family: 'Verdana','sans-serif';">Stitcher</span></a><span style="font-size: 8.5pt; font-family: Verda