JF2398: Niching Down By Writing A Book To 4x Your Conversion Rate With Max Keller

<p><span style="font-weight: 400;">Operating in a crowded market has its challenges. In 2017, the return on Max’s adspend was growing smaller and smaller, and Max started looking for alternative ways of attracting clients in Dallas. Having a ton of competitors and the same list of clients as everyone else made him feel like he was worth a dime a dozen. That’s why he started niching down to the senior market and creating additional value for the deals with the help of a referral list and senior housing information. After a while, he wrote a book for his ideal client that helped him get exclusive deals and expanded his customer base.</span></p> <p><strong>Max Keller</strong> <strong>Real Estate Background: </strong></p> <div style="margin-left: 2em"> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Real estate investor, speaker, and mentor</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">5 years of real estate experience</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Max’s unique marketing approach landed him onstage with Robert Kiyosaki & the 2019 industry innovator of the year award</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Flipped over 100 houses </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Based in Dallas, TX</span></li> <li style="font-weight: 400;" aria-level="1"><strong><span style= "font-weight: 400;">Say hi to him at:</span> <a href= "https://dealschasingyou.com/fairless" target="_blank" rel= "noopener"><span style= "font-weight: 400;">https://dealschasingyou.com/fairless</span></a><span style="font-weight: 400;"> </span></strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Best Ever Book: <a href= "https://amzn.to/3cTF7SK" target="_blank" rel="noopener">Deep work</a></span></li> </ul> </div> <p> </p> <p> </p> <p> </p> <p><a href= "https://groundbreaker.co?utm