Jessica Stern: Building Your Brand Around Your Magic Statement

<p><strong>In this episode, Steve Fretzin and Jessica Stern discuss:</strong></p><ul><li>Niche down to stand out in the sea of lawyers. </li><li>Honing in on when you are your best self at work. </li><li>Rate your clients and the type of work that is coming in to understand where you should be focusing your work. </li><li>Tapping into your magic statement and understanding what keeps you going every day. </li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>If you niche down to what you are passionate about, others will see that and you will stand out. </li><li>Find your differentiator - there are many ways that you can stand out and stay doing what you love. </li><li>You will bring in more by doing what you love than by accepting everything that comes in. </li><li>Spend time thinking about the client experience to better support your clients and your team. </li></ul><p> </p><p><i><strong>"What's your magic statement? How do you explain who you are and what you do?"</strong></i><strong> —  Jessica Stern</strong></p><p> </p><p><strong>Connect with Jessica Stern:  </strong></p><p>Website: <a href="https://sternlawfirm.us/">https://sternlawfirm.us/</a>  </p><p>LinkedIn: <a href="https://www.linkedin.com/in/jstern/">https://www.linkedin.com/in/jstern/</a></p><p>Twitter: <a href="https://twitter.com/sternlawllc">https://twitter.com/sternlawllc</a></p><p>Facebook: <a href="https://www.facebook.com/STERNLawLLC/">https://www.facebook.com/STERNLawLLC/</a></p><p>Instagram: <a href="https://www.instagram.com/sternlawllc/">https://www.instagram.com/sternlawllc/</a></p><p> </p><p><strong>Thank you to our Sponsors!</strong></p><p>Legalese Marketing: <a href="https://legaleasemarketing.com/">https://legaleasemarketing.com/</a></p><p>Moneypenny: <a href="https://www.moneypenny.com/us/">https://www.moneypenny.com/us/</a></p><p> </p><p><strong>Connect with Steve Fretzin:</strong></p><p>LinkedIn:<a href="https://www.linkedin.com/in/stevefretzin/"> Steve Fretzin</a></p><p>Twitter:<a href="https://twitter.com/stevefretzin">