Jenny Bonchak / Slingshot Coffee (Part Two)

<p>Here’s part two of our discussion with Jenny Bonchak, Founder of Slingshot Coffee Co/Needs & Wants. In this episode, Jenny talks about her newest brand – a line of sparkling superfruit teas called Needs & Wants – as well as the pitfalls of brand purpose, the importance of commitment to craft, and, oh yeah, social media. We’ve said it before and we’ll say it again: Jenny is the epitome of humanity in the world of entrepreneurs. </p><p> </p><p>00:18 - Part 2 Intro</p><p>00:32 - Where purpose can go wrong</p><p>01:04 - What does Community mean?</p><p>06:13 - Goal of beverage</p><p>13:07 - Needs and Wants Design</p><p>17:37 - Commitment to Craft</p><p>21:04 - Needs & Wants - The Brand</p><p>25:17 - Big P Purpose</p><p>34:31 - How do you drive trial?</p><p>36:23 - How do you use social media?</p><p>39:07 - Where can you find Slingshot?</p><p> </p><p><a href="https://slingshotcoffee.com/" target="_blank">https://slingshotcoffee.com/</a></p><p><a href="https://www.instagram.com/slingshotcoffee/" target="_blank">https://www.instagram.com/slingshotcoffee/</a></p><p><a href="https://www.facebook.com/SlingshotCoffeeCompany/" target="_blank">https://www.facebook.com/SlingshotCoffeeCompany/</a></p><p><a href="https://twitter.com/slingshotcoffee" target="_blank">https://twitter.com/slingshotcoffee</a></p>