Jennifer Sutto on Blockchain, NFTs and Creating In Web 3

<p>Jenny is someone who really understands how to pivot, keep learning and capitalize on new opportunities. She is great at understanding the creative and design process as it relates to creating content and business goals. She has built many different versions of her own personal brand. She’s written books, created podcasts, built e-commerce stores and more.</p><p>She is a tremendous example of building trust with your audience by being true to yourself. Alongside her sister she has successfully built a number of different followings by focusing on camaraderie and serving her audience.</p><p>We talked a lot about how she first got into business. Even though she went to college and has worked corporate 9 to 5’s she had a feeling that she wanted to be an entrepreneur. A mentor helped her make that decision by telling her to believe in herself, take the jump and build a parachute on the way down.</p><p>She has a strength of identifying trends and deciding to double down on areas that are currently working. This goes for social media success, as well as entrepreneurship. She and her sister, Stephanie leveraged social media to scale a successful glitter, ecommerce business. At the same time she knows how to prioritize, because she retired from Tik Tok, their most lucrative platform to focus full time on NFT’s and Twitter. </p><p>While it might seem like NFT’s have been around for a while because they became such a viral buzzword in the last year, they are still in early stages of adoption. Yet, she has been active in this aspect of Web 3 for quite some time. Jenny is building a successful brand tied to the blockchain and is both an avid collector and content creator in the space. She shares about how she got into NFTs through dapper labs NBA Topshot. </p><p>We talked about Web3 definitions, like NFT, blockchain and acronyms such as “WAGMI”. We also got into her current take on the NFT market, how she evaluates projects and what she predicts in the future of the space. </p><p>Jenny shared all about the possibilities t