Jay Busselle On Why Twitter Is Still An Effective Social Selling Platform

<p><span style="font-weight: 400;">In a marketing world where a lot of focus goes to Instagram and Facebook, Twitter is often overlooked. However, Twitter still offers a wealth of opportunity to build and engage with our customers. What makes Twitter such a great social selling platform? How can we use GIFs and Twitter chats to get more attention and build relationships? In this episode, marketing expert, Jay Busselle shares why we shouldn’t leave Twitter out of our marketing strategy. </span></p> <p> </p> <p style="text-align: center;"><strong>Takeaways</strong></p> <ul> <li><span style="font-weight: 400;">Twitter is the last platform where you don’t have to pay to get results with marketing. </span></li> <li><span style="font-weight: 400;">Stats back up the fact that GIFs are an effective way to garner more attention. It's a fun way to share your personality and break through the noise.</span></li> <li><span style="font-weight: 400;">Participate in Twitter chats. Using the search tool on Twitter, you can search for chats using hashtags. </span></li> <li><span style="font-weight: 400;">Don’t be too factual and data-driven on Twitter - be more emotional, humourous and relational.</span></li> </ul> <p><span style="font-weight: 400;">At the start of the show, Jay Busselle shared why promotional products boost marketing, and why people need to still be utilizing Twitter for building a business. We also talked about how we can use GIFs to make our marketing more impactful. We also talked about the importance of analytics. </span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">We also discussed;</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">How to use personalized GIFs</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The power of participating in Twitter chats </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to leverage Taco Tuesday on Twitter</span></li> </ul> <p><strong><br /> Guest Bio- </s