Jay Baer on Customer Experience and Marketing – What You Need To Succeed

<p>Mo asks Jay Baer: How can people become great at business development?</p> <ul> <li>The challenge with business development is that technology has made it so easy to create contacts. It used to be that you could stand out just by having a better toolkit, but now the volume of business development messaging is out of control.</li> <li>Competency does not create conversation. The best way to grow any business is for your customers to grow it for you.</li> <li>There is a time and place for advertising, but in many cases the most successful brands advertise the least because their customers and clients spread the word for them.</li> <li>Even though word of mouth is the #1 way of generating business, fewer than 1% of companies have a word-of-mouth strategy.</li> <li>If you want your customers to be a proactive word of mouth engine, you have to give them a story to tell, which means you have to do something different in your organization.</li> <li>What if, instead of sending your proposal as a pdf attachment in an email, you send your proposal in a completely unique and unusual way.</li> <li>Doing the normal thing is often more risky than doing something that’s a little bit different. Just because you're in professional services doesn’t mean that you took a vow of boredom.</li> <li>Every single person and organization can have a talk trigger, but we’re are often afraid to stand out.</li> <li>Start with a pilot program and roll out your talk trigger to a certain subsection of your customer base and see how things go. Once you see the results, you can roll it out to the rest of the organization.</li> </ul> <p> </p> <p> </p> <p>Mentioned in this Episode:</p> <p><a href="http://growbigplaybook.com/" target="_blank" rel= "noopener">GrowBIGPlaybook.com</a></p> <p><a href="http://talktriggers.com" target="_blank" rel= "noopener">talktriggers.com</a></p> <p><a href="http://convinceandconvert.com" target="_blank" rel= "noopener">convinceandconvert.com</a></p>