Jason Cutter-Selling With Authentic Persuasion

<p>Empathy is important but it must be combined with persuasion to close business. <a href="https://www.linkedin.com/in/jascut/" target="_blank" rel="noopener">Jason Cutter</a>, is the author of <a href="https://amzn.to/3lfMOWX" target="_blank" rel= "noopener">Selling With Authentic Persuasion: Transform from Order Taking to Quota Breaker.</a> Today he coaches us on how to sell with heart to influence buying decisions. We'll explore why sales is broken and what can be done to fix it.</p>