Jason Ciment: Content Creation for the Best Results

<p><strong>In this episode, Steve Fretzin and Jason Ciment discuss:</strong></p><ul><li>Things lawyers struggle with in regards to marketing. </li><li>Why good, well-thought-out content is vitally important for your firm. </li><li>Elevating your content to the next level. </li><li>The three components to good content online. </li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>Content creation is just as important now as it was 30 years ago, you have a better ability to distribute it. </li><li>You can repurpose good content in many ways - books, podcasts, articles, etc. It positions you as an authority, it gives you the ability to speak to referral partners. </li><li>Education is the cornerstone of growth for a service-oriented business.</li><li>Images will carry your reader through the text, which also improves sharability. </li></ul><p><br /> </p><p><i><strong>"Content is legitimately the biggest investment and most important investment an attorney can make short of personal relationships and professional relationships." </strong></i><strong>—  Jason Ciment</strong></p><p><br /> </p><p><strong>Connect with Jason Ciment:  </strong></p><p>Website: <a href="https://www.getvisible.com/">GetVisible.com</a> & <a href="http://www.jasonciment.com/aboutme.html">JasonCiment.com</a></p><p>LinkedIn: <a href="https://www.linkedin.com/company/get-visible/">linkedin.com/company/get-visible</a> & <a href="https://www.linkedin.com/in/jasonciment">linkedin.com/in/jasonciment</a></p><p>Twitter: <a href="https://twitter.com/GetVisibleMktg">twitter.com/GetVisibleMktg</a> & <a href="https://twitter.com/jasonciment">twitter.com/jasonciment</a></p><p>Facebook: <a href="https://www.facebook.com/GetVisibleMarketing/">facebook.com/GetVisibleMarketing</a></p><p>Book: I Need More Clients: Digital Marketing Strategies That Grow Your Business: <a href="https://www.amazon.com/Need-More-Clients-Marketing-Strategies/dp/1537108352">amazon.com/Need-More-Clients-Marketing-Strategies/dp/1537108352</a></p><p><br /> </p><p><strong>Connect