James Barclay Uncovers the Magnetic Strategies That Attract Your Ideal Clients

<p>James Barclay shares the key content creation strategies that Passel uses to help busy professionals demonstrate the expertise that sets them and their firms apart. Learn about how content creation became the basis for Passel’s business model, how to write and create content for your most important relationships in a way that people will love, and why a podcast is the secret business development hack that most professionals aren’t using right now.</p> <p> </p> <p>Mo asks James Barclay: When did you realize that business development was great?</p> <ul> <li>James' first job out of college was as a conference organizer and that’s where he learned the power of selling ideas.</li> <li>Selling conferences in the 1990s changed once the internet became more established and James began using websites to promote them, but they discovered that brochure websites weren’t very effective which led to creating content based websites instead.</li> <li>The skills that James and his business partners developed in creating those businesses were a natural fit for content online, but he realized that taking the expertise in his head and sharing it online was actually really difficult. That’s where the idea for Passle came from.</li> <li>Showcasing your expertise online as an expert is crucial, especially when people are still not visiting businesses physically as much.</li> <li>Do something rather than nothing, and realize that you won’t be great at it straight away.</li> <li>Run an audit of LinkedIn to see who you are connected to. Compare that list to a list of the people that give you money for what you do, and if you’re not connected with the people who give you money correct that.</li> <li>Write short, client focused and timely content at least once a month.</li> <li>Your content should be easy to consume and don’t outsource it. Someone shouldn’t be pretending to be you online.</li> <li>Taking content that is already published is a great place to start. Just add your own perspective or commentary to something that already exis