Jackie Woodward / Bojangles

<p>Bojangles is an iconic Southern brand with a storied past and some pretty famous fried chicken around these here parts. Today, Bojangles Restaurants CMO Jackie Woodward talks about what it’s like to market a brand that is entrenched in the South and to take it to greater heights than ever before. Give it a listen.<br /> </p><p>00:18 - Jackie Intro</p><p>01:21 - How Jackie got to Bojangles</p><p>04:20 - What is Bojangles</p><p>09:22 - Bojangles "Southern” branding</p><p>14:03 - Tailgating</p><p>16:32 - Telling the Bojangles brand story</p><p>19:05 - Tone of Voice</p><p>19:52 - Hard Sweet Tea</p><p>22:35 - Testing/Research</p><p>24:03 - Championing Women Executives</p><p>26:35 - Where to find Bojangles</p>