”It always amazes me that the smoke and mirrors get so far.” Why time is nearly up for the tech firms with nothing to offer real estate.

<p>“Simplicity is the ultimate sophistication.” So said Leonardo da Vinci, a man who knew a few things about problem solving. As the application of technology and digital innovation to solve problems within the real estate sector continues to dominate strategies across the board, the power of simplicity comes into increasingly sharp focus.</p> <p>Of the many efficiencies offered by real estate tech, using digital technologies to expedite long-standing processes remains one of the most business critical. And while the rationale behind this strategy is simple, actually implementing the right tools for the job remains a challenge.</p> <p>Fitting then, that this should be the discussion point for our latest episode of Tech Talk Radio. EG Head of Content Emily Wright was joined by Teresa Lee, vice president of Roundhill Ventures, managing director of Search Acumen Andrew Lloyd and Marcus Moufarriage, founder and chief executive of Ility to talk about how even the simplest ideas need careful execution.</p> <p>“It is pretty well known that the real estate sector is quite behind in tech adoption,” said Roundhill Ventures’ Teresa Lee. “That means a lot of the things we are seeing now are what we perceive to be quite simple. But that also means there are a lot of opportunities to move the needle quite quickly. So, it is a great thing the technology is here, even if it is a little behind other industries.”</p> <p>Ility’s Marcus Moufarriage agreed adding: “I think it’s a good thing there is movement at all because there has certainly been a tendency for owners and the real estate sector more generally to say 2we took the risk, we built the building. Now we are getting 20% and we will just go to the Cotswolds and come back in 15 years when your lease is up and renew you. It used to be a very light touch and very low service. But that’s changing.”</p> <p>Search Acumen’s Andrew Lloyd said: “There has been no real pressure on the industry to change until recently. If you look at any sector that has gone through moderni