ISV Journey with Peter Linke

<p>FULL SHOW NOTES<br/><a href='https://podcast.nz365guy.com/164'>https://podcast.nz365guy.com/164</a></p><ul><li>Peter Linke talks about the place he lives in and how he spends his time when he’s not working. </li><li>Talks about the Orlando Microsoft Ignite event – how great the event was </li><li>A discussion about the history of Peter’s company </li><li>Peter’s journey to becoming an ISV </li><li>Discussions about the product lineup they have now </li><li>Peter’s career as an ISV and how did he start from being an ISV to becoming a CEO </li><li>Explained what a team service is and what they are building in team service that they were able to sell – time tracking solution </li><li>What is proMX AG, how did it start and the evolution to where they are today </li><li>How has proMX AG adopts changes, and how they ensure that their business is aligned </li><li>Talks about how they plan out their marketing strategy to rise above the competition  </li><li>How they get partners to promote their product? </li><li>What are the four solutions they have built?  </li><li>Introduction to PSA </li><li>How Peter handles selling their products internationally, for instance, doing transactions from a currency perspective </li><li>The process of how they train their partners in remote locations </li><li>How they handle the 24/7 support in different Time Zones </li><li>The key lessons he has learnt in this Industry  </li><li>Three points he wants to recommend to people starting an ISV business </li><li>Talks about selling software as an ISV and do they have trained salespeople  </li><li>The timeframe and how quickly do they move to this sale cycle </li><li>Talks about co-sell, how Peter see success with co-sell content </li><li>The challenges ISV’s have and the ability to protect their intellectual property – anything special around preventing the unauthorized use of their IP </li><li>Peter’s advice to new ISV’s about working with Microsoft and what should they do to foster a great relationship with Microsoft</li></ul><p><a href