Is Your Digital Agency Team Empowered to Make Decisions?

<p>Does your team come to you for every little decision? Not sure how to empower your employees to take more initiative? A lot of agency owners find themselves in this frustrating position. There's actually an easier fix than you think. The answer may be as simple as setting a <a href= "https://jasonswenk.com/purpose-propels-agency-growth/">clear vision</a>.</p> <p>In this episode, we'll cover:</p> <ul> <li>How to build a cohesive agency team.</li> <li>How to create and fulfill your agency's vision.</li> <li>How important are core values during an acquisition?</li> </ul> <p>Today I sat down with Luke Kempski, president and CEO of <a href="https://www.jplcreative.com/" target="_blank" rel= "noopener">JPL</a>, a marketing communications agency based out of Harrisburg. Luke started at the agency 30 years ago as a production employee and took over the agency roughly 15 years ago. He's here to talk about some of the mistakes he has made along the way and how he has created a team that supports the agency vision.</p> <h2>How to Build a Cohesive Agency Team</h2> <p>When I asked Luke about some of the mistakes he has made at JPL, one of the first things he brought up is his team. Luke says when you run an agency, you have to be careful about creating hard lines and segmenting departments. Instead, you want <a href= "https://jasonswenk.com/motivate-agency-team/">everyone on the same team</a>, working towards the same goal.</p> <p>When you divide goals and incentives by department, you inevitably create competition. While a certain level of competition is healthy, it becomes a problem when it interferes with the agency's goals as a whole. Luke says he uses <a href= "https://jasonswenk.com/employee-profit-sharing/">profit sharing</a> based on the agency's profits (not each department) to incentivize his team. This way, each department is more apt to work together instead of against each other.</p> <h2>How to Create and Fulfill Your Agency's Vision</h2> <p>Do you have a clear vision for your agency? If not, you're not alone.