Is Your Agency Continually Evolving, Or Will It Die?

<p>Do you feel like you are working with tunnel vision? Are you only focusing on one small aspect of the agency? Are you wondering which direction to take your agency? Do you spend too much time on the wrong projects? Time moves quickly in the agency world, and success often rides on your agency continually evolving; otherwise, it could die.</p> <p><span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;"> In this episode, we'll cover:</span></p> <ul> <li>3 benefits of surrounding yourself within a niche.</li> <li>Finding passion in your niche.</li> <li>Why staying the same is an agency's kiss of death.</li> </ul> <p>I spoke with Scott Addison Clay, the Founder, and CEO of <a href="https://www.addisoninteractive.com/">Addison Interactive</a>, a digital marketing agency that works with the entertainment industry. The 10-year-old agency is the culmination of a number of Scott's passions. However, along the way to finding these passions, Scott built the interactive department at another agency from two people to thirty. He's here to offer some tips on how to evolve your agency from a job into a passion.</p> <h2>3 Benefits of Surrounding Yourself Within a Niche</h2> <p>Building a team from two people to thirty in a relatively short period of time seems like a difficult feat. How do you create the need to grow so fast? Scott says one of the biggest reasons the agency grew so quickly was because they were in a building full of others in the entertainment industry. Surrounding yourself with others in your niche provides benefits such as:</p> <ol> <li>A professional network that can increase opportunities and help get the word out about your agency.</li> <li>Fresh ideas that can prevent you from getting tunnel vision during a project.</li> <li>Resources and knowledge that can help you provide a new service for your clients.</li> </ol> <h2>Finding Passion in Your Niche</h2> <p>Many years ago, a news producer gave Scott a piece of advice