Is Your Agency Constantly Evolving to Stay Relevant to Clients?

<p>Is your agency constantly innovating and evolving in order to stay relevant? Clients needs are constantly changing as technology evolves. Are you keeping up with what clients need? Julia Smith has worked in digital advertising for over 25 years and has made a name being her client's mouthpiece. They even call her "the voice." She took that concept and formed her agency <a href= "https://www.thedigitalvoice.co.uk/" target="_blank" rel= "noopener">The Digital Voice</a>, a B2B boutique PR agency that brings brands to life through engaging PR campaigns, awareness-driving communications, and immersive virtual experiences. Julia sat down to talk to Jason about how her agency has changed over the years, especially after the pandemic, and how this has ultimately had a positive impact on the agency. She also discusses the transition from being just a PR agency to being an experience agency, and what she wishes she had known when she first started.</p> <h2>3 Golden Nuggets</h2> <ol> <li><strong>Being a virtual voice.</strong> Before she started her own business, Julia worked at a company that didn’t quite know how to label what she did. They settled on “the voice” to describe that she was basically the company’s mouthpiece with everything she did. She represented them on stage and before the press and was their voice in sales and throughout all their business. She later took that concept with her when she decided to create her own PR agency and continued to represent her clients, organize events, networking events, speaking slots, etc for years after that. Every year brought different changes, but 2020 brought a real shift in the way her agency was doing things.</li> <li><strong>The transition to agency experience.</strong> For Julia, the last 18 months especially have brought a lot of change and evolution that has had a huge positive impact on them and their clients. “It made us stop. It made us think a little bit more about how we can <a href="https://jasonswenk.com/near-shoring/" target= "_blank" rel="noopener">use e