Is TV Advertising Really Worth It? | Ep. #436

<p><span style="font-size: 10pt;">In Episode #436, Eric and Neil discuss if TV advertising is really worth it. Tune in to learn whether or not TV ads is worth your investment OR if it’s more advantageous for you to utilize digital ads.</span></p> <h3><span style="font-size: 10pt;">Time Stamped Show Notes:</span></h3> <ul> <li><span style="font-size: 10pt;">00:27 – Today’s topic: <em>Is TV Advertising Really Worth It?</em></span></li> <li><span style="font-size: 10pt;">00:37 – Neil was in Canada with a friend who was working with TV ads</span> <ul> <li><span style="font-size: 10pt;">00:57 – Neil’s friend told him that the ROI increases from 20-50% every time they run a TV ad</span></li> </ul> </li> <li><span style="font-size: 10pt;">01:30 – Eric shares about the Trivago ad all over the TV</span></li> <li><span style="font-size: 10pt;">02:12 – The effectiveness of your ad will still depend on your target demographic</span></li> <li><span style="font-size: 10pt;">02:25 – Do your market research and planning before implementing a TV ad</span></li> <li><span style="font-size: 10pt;">02:52 – If you have the money, you can consider a TV ad</span></li> <li><span style="font-size: 10pt;">03:07 – <a href= "http://marketingschool.io/">Marketing School</a> is giving away 90-day FREE trial to <a href="https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool</span> <ul> <li><span style="font-size: 10pt;">03:22 – Go to <a href= "http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> to get your FREE copy</span></li> </ul> </li> <li><span style="font-size: 10pt;">03:25 – That’s it for today’s episode!</span></li> </ul> <h3><span style="font-size: 10pt;">3 Key Points:</span></h3> <ol> <li><span style="font-size: 10pt;">TV advertising still works and IS worth it—if it fits your budget, of course.</span></li> <li><span style="font-size: 10pt;">Understand your demographics before getting deep into a specific ad platform.</span></li> <li><span style="font-size: 10pt;">For startups, YouTube and LinkedIn ads are