Is Timbaland about to revolutionize music production (again) with Beatclub?

<p>Online marketplaces selling music beats and samples are big business. Los Angeles-based Splice has raised over $150 million to date, including a recent round led by Goldman Sachs.</p><p>The latest entrant to this fast-growing sector comes with a twist. Multi-grammy-winning producer Timbaland is launching Beatclub alongside his long-term manager, Gary Marella, who is our guest on the <a href='http://www.musicbusinessworldwide.com'>Music Business Worldwide</a> podcast here.<br/><br/>Marella is founder of Mono Music Group, and boasts over two decades of music industry experience , working at the likes of Universal Music Group and Three Six Zero.</p><p>Beatclub’s pitch is that it offers independent music-makers the chance to use beats crafted by Timbaland himself, alongside other VIP producers such as Mike Will Made IT, Mike Dean, and Dallas Austin.</p><p>The launch of Beatclub comes after Timbaland and Marella found huge success with online battle platform Verzuz during 2020. Verzuz originally launched on Instagram but has now become a multi-platform phenomenon following deals with the likes of Apple Music.</p>