Is TikTok a Spy Balloon In Your Pants? (368)

<p>Oh boy is TikTok in the news this week.</p> <p>Now more than 150 million Americans use TikTok on a regular basis. The US government believes this is a security risk for multiple reasons. But most people aren't talking about the #1 reason (we discuss this).</p> <p>Streaming is down from its lofty levels. Will it continue to dip? We think it might. Is there a new streaming model on the way?</p> <p>And social media is going the way of the DM. What does this mean for marketers?</p> <p>In rants and raves, Joe raves about Rand Fishkin's ChatGPT rant while Robert rants (again) about zero-party data.</p> <p><strong>This week's links:</strong></p> <p><a href= "https://techcrunch.com/2023/03/21/tiktok-ceo-takes-to-the-app-to-announce-companys-more-than-150m-active-users-in-the-u-s/" target="_blank" rel="noopener">TikTok to 150M</a></p> <p><a href= "https://www.govtech.com/biz/data/where-is-tiktok-banned-tracking-the-action-state-by-state" target="_blank" rel="noopener">Map of States Banning TikTok</a></p> <p><a href= "https://techcrunch.com/2023/03/22/tiktok-gears-up-for-its-big-day-in-congress/" target="_blank" rel="noopener">TikTok Gears Up for Congress</a></p> <p><a href= "https://www.axios.com/2023/03/21/analysts-streaming-spend-production-slowdown-2023" target="_blank" rel="noopener">Streaming Slowdown</a></p> <p><a href= "https://www.socialmediatoday.com/news/Social-Interactions-Moving-to-DMs-What-it-Means-for-Marketers/644871/" target="_blank" rel="noopener">Social Media and the DM</a></p> <p><a href= "https://digiday.com/media/new-app-launches-through-apple-hoping-to-win-with-zero-party-data-when-others-havent/" target="_blank" rel="noopener">Zero-Party Data Rant</a></p> <p><a href="https://www.youtube.com/watch?v=feMd_GvZSf4" target= "_blank" rel="noopener">YouTube and Podcasts</a></p> <p><a href= "https://www.linkedin.com/feed/update/urn:li:activity:7043269289600040960/?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A7043269289600040960%29" target="_blank" rel="noopener">Rand's ChatGPT