Is Social Media Worth Your Time?

<p>In this episode I discuss the process of running a business and how social media ties into that, in terms of promoting the business to your ideal prospects.</p> <p>There are four steps in the process which are explain below</p> <p>1. Solve Problems: Business exist to offer products or services that helps other people solve their problems.</p> <p>Entrepreneurs are people who find solutions for other peoples’ problems, therefore, your business exists to meet the needs of others. Whether you are providing services that will transform the lives of others or you’re providing products that would help them, the important things is ‘providing help’.</p> <p>2. Where to find them: Finding out where the people are so that you can educate them about how you can help, is key to marketing the business.</p> <p>How do you find them?, where do you get them? &nbsp;Previous means of reaching out to prospects were radio, newspapers, word-of-mouth (referrals), TV (if you had the money) etc.</p> <p>There are over 4 billion users on social media, that is over half of the World’s population congregating on these platforms. Hence, the reason why they are worth your time.</p> <p>3. Get their attention: Finding a way to get their attention, in order to pass your message, ideas and expertise requires social media marketing skills.</p> <p>First, create a platform and ensure that you get the fundamentals right:</p> <p>Customised Banner</p> <p>Clear profile picture</p> <p>Contact information and links integration</p> <p>4. Build their believe and trust: In what you do so they will want your help.</p> <p>Educate people about your industry, about your service, and to really connect with people and get them to understand your mission to help</p> <p>And if you are thinking how would I get time to do all these? Learn and teach your children, your nephews or your nieces to support you in running your business.</p> <p>This will give you double benefit because they help you connect with people on social media, while you get the opportunity to teach