Is My Value Ladder Backwards?

<p>In this episode, Russell and Alison answer the question "Is my value ladder backwards?"</p> <p>Hit me up on IG! @russellbrunson<br /> Text Me! 208-231-3797<br /> Join my newsletter at <a href="http://marketingsecrets.com/" target="_blank" rel="noopener">marketingsecrets.com</a><br /> <a href="https://clubhousewithrussell.com/" target="_blank" rel= "noopener">ClubHouseWithRussell.com</a><br /> <a href="https://magneticmarketingpodcast.com/listen-here" target= "_blank" rel="noopener">Magnetic Marketing</a></p> <p>---Transcript---</p> <p>Russell Brunson:</p> <p>What's up, everybody? This is Russell. Welcome back to the Marketing Secrets podcast. We've got some more Q&As from the Ecomm Vs Expert Smackdown. You guys have really been enjoying it. I've got a lot of really good feedback. So, we got a couple more before the series is over, but this next one is a really good question. Is my value ladder backwards? Some people come in this world and they start with high-ticket coaching or something really expensive, and they read Dotcom Seekers and they're freaked out because they're like, "I don't have a value ladder. I have nothing on the front end of the..." It's interesting because for me the value ladder is my business model, like here's the plan, here's where I'm going. Eventually, I'm going to bring people in and move them through this whole thing, but the fear I've always had teaching the value ladder is that one of two things happen.</p> <p>Number one is that people try to build everything on the value ladder before they launch their business, and that's not the plan. That's number one, is they're trying to get everything done before they get started. Then the second problem people have is they think that, "Okay, that means I have to start from the bottom of the value ladder," and for me the bottom of my value ladder is what, are my books. Now, all things I've ever created, I think that's the hardest and takes the most time and energy and effort, are my books. Yet they're things that cost the least amount of mon