Is It Really Worth Going After Long-tail Keywords? | Ep. #112

<p>In Episode #112 Eric and Neil share their insights on when and where it’s worth investing your time in the pursuit of long tail keywords. Listen to understand what long-tail keywords are, what they are compared to, and how their strategic implementation can always help you rank.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:27 – Today’s topic: <em>Is it really worth going after long tail keywords?</em></li> <li>00:36 – Long tail keywords are 3-5 word phrases people are searching for</li> <li>01:06 – Head term vs long tail keywords</li> <li>01:35 – <a href= "https://en.wikipedia.org/wiki/Abraham_Lincoln">Wikipedia’s Abraham Lincoln</a> page as an example</li> <li>02:35 – Brian Dean’s 1M search results</li> <li>03:28 – Long tail phrases are worth it</li> <li>04:08 – Don’t think about long tail content</li> <li>04:28 – Use <a href="https://ahrefs.com/">Ahrefs</a> to see long tail traffic that comes to your site</li> <li>04:43 – When your content is older, you’ll start ranking for long tail phrases</li> <li>04:50 – Use your <a href= "https://www.google.com/webmasters/verification/">Google Search Console</a></li> <li>06:17 – Continually update content you already have</li> <li>06:57 – That’s it for today’s episode!</li> </ul> <h3>3 Key Points:</h3> <ol> <li>Long tail keywords are worth using.</li> <li>Long tail keywords are the way you naturally write content.</li> <li>Implement long tail keywords to rank old content.</li> </ol> <p><span style="font-size: 10pt;"><strong>Leave some feedback:</strong></span></p> <ul> <li><strong>What should we talk about next?</strong> Please let us know in the comments below.</li> <li><strong>Did you enjoy this episode?</strong> If so, please leave a short review.</li> </ul> <p><span style="font-size: 10pt;"><strong>Connect with us:</strong></span></p> <ul> <li><a href="http://neilpatel.com/">NeilPatel.com</a></li> <li><a href="https://www.quicksprout.com/">Quick Sprout</a></li> <li><a href="http://www.singlegrain.com/">Growth Everywhere</a></li> <li><a href="http://www.singlegr