Is it Better to Speak Your Search Terms Than Type Them? New Study Says Yes

Shiri Melumad, Wharton Assistant Professor of Marketing, joins the show to discuss her new paper showing why dictated search terms may work better than typed.<br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>