Is Cheaper Better? | Ep. #737

<p><span style="font-weight: 400;">In episode #737, Eric and Neil discuss whether cheaper is better. Tune in to hear if you are shooting yourself in the foot by charging less.</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><span style="font-weight: 400;">[00:27] Today’s Topic:</span> <em><span style="font-weight: 400;">Is Cheaper Better?</span></em></li> <li><span style="font-weight: 400;">[01:00] Some people say you pay what you get for, but sometimes cheaper is better.</span></li> <li><span style="font-weight: 400;">[01:30] There is a diamond company that makes the stones in a lab. When they sell them for less, no one wants them. When they sell them for the same price as mined diamonds, they sell out.</span></li> <li><span style="font-weight: 400;">[02:00] The quality is the same, but the diamonds are made in simulated conditions.</span></li> <li><span style="font-weight: 400;">[02:28] If two advertising companies charge two different rates, most people will pay the higher rate for a smaller company and more focused attention.</span></li> <li><span style="font-weight: 400;">[03:05] People often question the quality of something if it’s too low of a price.</span></li> <li><span style="font-weight: 400;">[03:30] There is no exact science to setting a price point, so do your research and run tests.</span></li> <li><span style="font-weight: 400;">[04:20] That’s it for today!</span></li> <li><span style="font-weight: 400;">[04:24] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to</span> <a href= "http://singlegrain.com/survey"><span style= "font-weight: 400;">Singlegrain.com/survey</span></a> <span style= "font-weight: 400;">and help us gain some insight into what matters to our listeners.</span></li> </ul> <p><strong>Leave some feedback:</strong></p> <ul> <li><strong>What should we talk about next?</strong> Please let us know in the comments below.</li> <li><strong>Did you enjoy this episode?</strong> If so, please leave a short