Is building an audience worth it?

<p>Other topics this week:</p><ul> <li>Less Annoying CRM hit $3 million ARR, and the tweet about it got a lot of engagement.</li> <li>Rick paid out referral rewards to his clients.</li> <li>Rick explains his buyer journey exercise.</li> <li>Rick reflects on the value of customer appreciation.</li> <li>Tyler has been a guest on several other podcasts.</li> <li>We discuss how to react when a competitor launches.</li> <li>We discuss the idea of building buffer into everything we do, and how it relates to the startup to last philosophy.</li> </ul>