Investing in the Digital Future with Electric Guitar | Ep.41

We meet John Regan, CEO of new cash shell Electric Guitar plc [LON:ELEG] to discuss ad technology and in particular the future of advertising. Electric Guitar seeks to invest in one or more ad technology and data companies. Where will ad tech go in a world where brands such as Tesla don't even advertise? How can advertising reach the right audience when Google and others prevent targeting using third-party cookies? Sign up to our free daily newsletter at www.thearmchairtrader.com