Introducing new "must-haves" to the market with Klue’s Jason Smith

<p><strong>Key Points:</strong></p><ul> <li>Jason explains Klue's backstory (01:03)</li> <li>My thoughts finding an opening in the market and and creating a new "job to be done" (03:47)</li> <li>The three areas Jason focused on to get Klue to its first million (06:20)</li> <li>I discuss the importance of customer research (09:10)</li> <li>Jason explains how Klue educated the market about competitive enablement (10:05)</li> <li>My thoughts on creating new "must-haves" to establish subcategories (11:23)</li> <li>Jason explains how Klue is differentiating through authenticity (16:09)</li> <li>Jason unpacks why market maturity is contributing to Klue's growth (16:56)</li> <li>I talk about why proof and case studies are such powerful marketing tools (19:04)</li> <li>Why Klue took their time expanding downmarket (20:44)</li> <li>Jason explains why the bulk of Klue's VC funding is going to product development (22:50)</li> <li>I explain why customer data should inform your integration choices (25:08)</li> <li>My thoughts on why authenticity is a strong angle to differentiate with (28:38)</li> <li>Jason explains why elevating the category is the ideal moat (29:23)</li> <li>Wrap up (31:04)</li> </ul><p><strong>Mentioned:</strong></p><p><a href="https://www.linkedin.com/in/onemoresmith/?originalSubdomain=ca">Jason Smith LinkedIn</a></p><p><a href="https://twitter.com/jasons">Jason Smith Twitter</a></p><p><a href="https://klue.com/">Klue Website</a></p><p><a href="https://www.linkedin.com/company/klue/">Klue LinkedIn</a></p><p><a href="https://www.klaviyo.com/features/ecommerce-marketing-automation?gclsrc=aw.ds&amp;&amp;utm_source=google-search&amp;utm_medium=paid&amp;utm_campaign=7013o000002L2zGAAS&amp;utm_content=NA-Brand-Exact-KlaviyoMisspellings&amp;utm_keyword=klayvio&amp;utm_matchtype=e&amp;gclid=Cj0KCQjw29CRBhCUARIsAOboZbK4cJz4b_ePpOFZJxWNZN-85i1oVNKS8SY1uLCbTfPmG3LG1L0YUpoaAnD9EALw_wcB">Klayvio Website</a></p><p><a href="https://convertkit.com/">Convertkit Website</a></p><p><a href="https://claytonchristense