
Interview with Shea Castle - Terminus
Lamar
32 min•0 plays•0 favorites
Business & Finance
Description
<p>In this podcast episode, we interview Shea Castle, Senior Customer Marketing Manager at <a href='https://terminus.com/'>Terminus,</a> a leading Account-Based Marketing (ABM) platform. </p> <p>Shea shares his story of how he became part of the Terminus team, and explains how Terminus and ABM flip the traditional marketing funnel, to deliver a full market approach to enable B2B companies to target the people that matter. </p> <p>He also shares how Terminus is an orchestration platform that brings together first and third-party data points, and what the platform allows its customers to achieve. </p>