Interview with Sharekh Shaikh at CleverX

<p>Market research is a massive industry, but despite this global interest, the sector lacks innovation and struggles to manage fraudulent data. </p> <p><a href='https://www.linkedin.com/in/sharekh-shaikh-4591874/'>Sharekh Shaikh</a>, founder of <a href='https://cleverx.com/'>CleverX</a>, discusses how his platform aims to provide market research teams with complete control of the quality and reliability of their research with access to top-level business professionals.</p> <p> </p> <p>About CleverX</p> <p>CleverX is an audience discovery platform for market and product research teams, connecting researchers with &gt;20K senior professionals ranging from the world’s leading companies like Apple, McKinsey, NASA to founders of exciting startups.</p> <p> </p> <p>About Sharekh</p> <p><a href='https://www.linkedin.com/in/sharekh-shaikh-4591874/'>Sharekh Shaikh</a> is a 2X founder in the human capital and the future of work space. He has successfully created businesses that have generated $ multi-million in sales. He has also raised &gt;$1M on his new startup CleverX. </p> <p> </p> <p>Time Stamps</p> <p>[01:49.0] – Overview of CleverX and its uses.</p> <p>[07:52.2] – Quantitative vs qualitive research – Sharekh discusses the two major methods of research</p> <p>[11:53.2] – How is AI impacting the product? – The opportunities and pitfalls of AI in the research space</p> <p>[20:40.7] – Would you recommend market research as a career to a young person?</p> <p>[22:53.2] – What is the best piece of marketing advice you’ve been given?</p> <p>[24:24.5] – Ways to get in touch and find out more.</p> <p> </p> <p>Quotes</p> <p>“Traditional ways of doing online surveys in the B2B space are very broken, it is almost 40% fraud data.” Sharekh Shaikh, Founder at CleverX. “Companies which create narrative around a product, which probably isn't even the best product, still win.” Sharekh Shaikh, Founder at CleverX.</p> <p> </p> <p>Follow Sharekh:</p> <p>Sharekh Shaikh on LinkedIn: <a href='https://www.linkedin.com/in/sharekh-shaikh-4591