Interview with Sarah Bond - Lucky Orange

<p>In this podcast episode, we interview <a href='https://www.linkedin.com/in/sarahmccaffreybond/'>Sarah Bond</a>, Vice President of Marketing at <a href='https://www.luckyorange.com/'>Lucky Orange</a>, a website conversion optimization tool. </p> <p>Sarah shares her career journey on how she got into marketing, and how Lucky Orange helps B2B marketers understand website visitor behaviour. </p> <p>She explains the different tools available such as heat maps, session recordings, and live chat; and how these tools help understand visitors' behaviours in aggregate but also at an individual user level. </p> <p>She also shares details on how Lucky Orange remains GDPR and CCPA compliant, and what she thinks is the key to conversion rate optimization.  </p>