Interview with Olivia Kenney - LeadSift

<p>In this podcast episode, we interview Olivia Kenney, Marketing Manager at <a href='https://leadsift.com/'>LeadSift,</a> a sales intelligence platform that generates qualified leads using intent signals.</p> <p>Olivia shares how LeadSift helps B2B marketers solve everyday issues, and how intent data can be used to get ahead of competitors and generate a higher quality of leads rather than a large quantity of leads. She also shares her views on why lead scoring should be an integral part of a marketing strategy, as well as some top tips on how B2B companies can do a better job in terms of lead generation and improving quality.</p>